Our success stories
Speed up marketing routine by 30%
Client
Sales office SSC department of a large company
Business case
Our goal was to monitor the SSC service efficiency to:
- assess the potential efficiency of a new tool
- identify weaknesses and bottlenecks
Our solution
We connected data from four systems (HR, Timesheet register, BPM, and new tool) and set up a time measurement for all service stages.
Performance information was visualized in a Dashboard we designed.
Results & Impact
Using our dashboads, SSC managers achieved:
- a 30% increase in service efficiency
- a 1.1 point improvement in service CSAT (NPS).
Automate media content creation
Client
Agency managing multiple video ads campaigns for high-value commodities
Business case
Manually creating video assets for each price offer was time-consuming and prone to human errors.
Our solution
We connected the client’s CRM and G-Drive video library to an online video generation application using APIs and scripts. This solution automatically generates new videos for each inventory update and price offer based on manager settings.
Results & Impact
Increased media creation efficiency by 40%, freeing the managers to concentrate on strategic initiatives for clients.
Step from Excel chaos to custom CRM system
Client
Multiple growing and mid-sized companies
Business case
Previously, these companies relied on multiple MS Excel files for their operations. As they grew, they encountered several challenges, including outdated inventories, time-consuming data processing, delayed report compilation, and data loss due to broken links.
Our solution
We organized the existing Excel data and migrated it to a newly designed relational database. We then developed a simple web application that replicated the processes previously handled in Excel.
Results & Impact
Our web application transitioned over 50% of processes from Excel, eliminating all the inefficiencies noted above. This change streamlined operations, ensuring more reliable and efficient data management.
Eliminate Errors and Boost Efficiency with Integrations
Client
Growing Marketing Agency
Business case
One-third of CRM-related processes were carried out in Google Sheets, leading to:
- Partial job duplication, as the same data was used in both CRM and ad platforms.
- A relatively high rate of human errors.
Note: Modifying business processes was not an option.
Our solution
​We enhanced data structure protection in the Google Sheets being used and integrated it with CRM, ad platforms, and an external application (content generator).
Results & Impact
- Achieved an overall 10% increase in department efficiency.
- Eliminated human errors by creating a single source of truth.
Automate Supply Optimisation Logic
Client
Online electronics retailer
Business case
The retailer faced a complex purchase process, requiring manual selection from over 40 suppliers, based on contract terms, current prices, and retro discount criteria.
Our solution
We developed a system where the core logic calculated the optimal purchase scenarios and generated order drafts for purchase managers. This system utilized:
- prices parsed from websites and contract specifications,
- contract terms related to minimum purchase limits,
- retro discount thresholds,
- ERP data for purchase quantities and amounts.
Results & Impact
The purchase process became 40% more efficient with a 10% reduction in inventory costs.
CRM-ERP Integration
Client
Online Retailer of IT Equipment
Business case
​The client faced coordination challenges among sales, stock, and delivery departments, leading to outdated website information and delayed product deliveries.
Our solution
​We integrated the CRM with ERP inventory management and sales modules to streamline operations.
Results & Impact
Improved the customer satisfaction score by 0.8 through:
- Automated updates of website products, inventory, and pricing.
- Partial automation of the delivery process.
Eliminated accounting errors and increased overall efficiency by 25% by automating sales recording in ERP.
Performance Monitoring Dashboard
Client
Online furniture retailer
Business case
Daily campaign performance monitoring required complex data work, was time-consuming, and was prone to human error.
Our solution
​We integrated with the ad platform and implemented daily uploads of key metrics (impressions, clicks, conversions, CPA) along with trend analysis. We also set up a customized alerting system that monitored metric trends and triggered email notifications for changes exceeding set thresholds.
Results & Impact
Performance changes were addressed more swiftly.
Reduced the need for daily manual monitoring to weekly, allowing managers to focus more on marketing strategy.